Cassandra D. Stanley, Web Developer
Web Site Designs / Development and
Analytics Portfolio
About Me
My name is Cassandra Stanley and I am confident that my skills and abilities are an asset to any organization requiring professional web site design and development, as well as effective site optimization.I have over 10 years experience in information technology in the corporate environment, performing various web development duties that have allowed opportunities for progressively increased responsibilities and skill building. I am creative, thorough and detail-oriented, with excellent troubleshooting and analytic skills.
My professional goal is to enhance the web presence and marketing ability of the clients I represent by strategically implementing effective communications and messaging via the web utilizing the most current technology and strategies.
AT&T eCommerce Web Development/Creative eXperience Team
- Daily Releases (Online Account Management Site Development Team and Content Writer)
- DSL Usage Cap Communication Project (Site Development Team and Content Writer)
- eRepair for Mobile Devices Project (Mobile App Development Team and Content Writer)
- eRepair Project (Support Web Site Development Team and Content Writer)
- Mobile Device Self-Service (DSS) Project (Development Team and Content Writer)
- Heritage Web Solutions (HIT Web Design) (Web Designer and PHP Programmer)
- The Home Depot (product web site development)
- BellSouth (analytics and web site development)
- BellSouth Interconnection Services (analytics and web site design/development)
- BellSouth Interconnection Services (analytics and web site design/development - an intranet-available by screenshots)
- KnowledgeWorks Foundation (analytics projects)
- AdvanceMe Financial Services (analytics and web site development)
- A Platinum Image (personal web site)
- NVision Professional Consulting Services
- Crown and Glory Spa Services
- Cornerstone of Faith Church
- New Generation Productions
- ILoveChocolateToo!
- Desserts By Iris
- Web Design and Development Resume
- Web Analytics Resume
- View Online Portfolio
- Responsible for Internet/Intranet web design, development and maintenance and optimization of content
- Performed regular web content development, content postings and website design tasks.
- Contributor to web site reskinning and redesign, including transition of sites to different platforms and implemented table-less CSS coding
- Supported backend applications in support of the web portal
- Worked with the look and feel of the sites, adhering to industry standards/compliance as well as design standards and policies of corporate branding
- Developed HTML and DHTML content and HTML emails for placement on the internal/external websites in coordination with internal clients, i.e., product managers, executive staff, etc.
- Utilized hand-coding, as well as Content Management Systems
- Created/modified ASP applications
- Modified JSP and XML applications
- Developed a Microsoft Outlook tool application in VBScript (click for example)
- View Online Portfolio
- Performed web analytics duties for BellSouth/AT&T in a full-time role, and for Dominican University, KnowledgeWorks Foundation, HomeDepot.com and AdvanceMe, Inc, as a consultant.
- Responsible for wide array of tasks, from server configuration analysis/setup to implementation of web site tracking code
- Measured campaign effectiveness and performed traffic analysis through the WebTrends and HitBox analytics tools
- Developed and utilized Microsoft Excel and Microsoft Access databases
- Produced weekly and monthly reports and comparisons on interactive products, as well as telecommunications products and posted results to the internal web sites for executive review
- Identified and made recommendations on sites that needed SEO optimization to the various business units' Marketing organizations based on the division's Key Performance Indicators (KPIs)
- Led meetings with marketing constituents and product managers to provide recommendations for improvement/optimization based on metrics trends
- Executed the necessary updates to the web site once recommendations were approved by upper management, resulting in improved traffic and click-throughs to web sections that were critical to marketing efforts
- Analyzed company-executed customer surveys and conducted multi-variate testing with the purpose of understanding and improving the customer experience
Other Professional Web Site Work
Freelance Web Sites Developed and Designed
Skills Inventory
SOFTWARE |
Skill Name |
Skill Level |
Last Used |
Experience |
|
Web Design |
Expert |
Currently used |
7 years |
|
DreamWeaver |
Expert |
Currently used |
7 years |
|
Photoshop |
Expert |
Currently used |
7 years |
|
Flash |
Beginner |
Currently used |
2 years |
|
Fireworks |
Expert |
Currently used |
6 years |
|
Illustrator |
Beginner |
Currently used |
2 years |
|
Mac OS |
Expert |
Currently used |
7 years |
|
Windows OS |
Expert |
Currently used |
7 years |
|
HTML (hand-coding) |
Expert |
Currently used |
7 years |
|
|
|
|
|
|
DHTML |
Intermediate |
Currently used |
3 years |
|
CSS (including table-less coding) |
Intermediate |
Currently used |
2.5 years |
|
Digital Photography |
Intermediate |
Currently used |
3 years |
|
Usability |
Intermediate |
Currently used |
2 years |
|
Animation |
Intermediate |
Currently used |
5 years |
|
Publisher |
Intermediate |
Currently used |
5 years |
|
Acrobat |
Expert |
Currently used |
7 years |
|
Microsoft Office |
Expert |
Currently used |
15 years |
|
|
|
|
|
PROGRAMMING |
Language |
|
|
|
|
Javascript |
Intermediate |
Currently used |
2 years |
|
JSP (for portal app) |
Beginner |
2 years ago |
1 year |
|
ASP |
Intermediate |
Currently used |
2 years |
|
Access Database (SQL) |
Intermediate |
Currently used |
3 years |
|
XML (for portal app) |
Intermediate |
2 years ago |
1 year |
|
AJAX |
Beginner |
Currently used |
5 years |
|
PHP |
Beginner |
Currently used |
1 year |
CONTENT MANAGEMENT |
Tool |
|
|
|
|
Interwoven Team Site |
Intermediate |
6 months ago |
1 year |
|
Documentum |
Intermediate |
6 months ago |
1 year |
|
Inquira |
Intermediate |
6 months ago |
1 year |
ANALYTICS/SEO |
Tool |
|
|
|
|
WebTrends |
Expert |
Currently used |
5 years |
|
Omniture |
Intermediate |
Currently used |
1 year |
|
WebSideStory (HBX) |
Expert |
Currently used |
2 years |
|
Google Admin Tools |
Intermediate |
Currently used |
1 year |
|
|
|
|
|
|
|
|
|
|
BACKEND AND BROWSERS |
Type |
|
|
|
|
FTP/Secure FTP |
Expert |
Currently used |
7 years |
|
UNIX/Windows Server |
Intermediate |
1 year ago |
7 years |
|
Opera, Mozilla Firefox, Internet Explorer |
Expert – Cross compatibility |
Currently used |
7 years |
Resumes